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Site Domain Name Selection and Registration
By Ed Slattery
So you're ready to get started on your
first serious web site. Hopefully, you have already figured what
interest, area of expertise or other such subject matter you will be
putting on your new web site for content. Now you are ready for the
next critical step to becoming a site owner
and developer. The domain name!
This name or URL will be
your internet address. You can also use it for your email
addresses when dealing with things about your site. Of course,
there are some key things to consider when
selecting a domain name.
First, do you want a short and easy to
enter name or a search engine optimized name hyphenated-something-like-this. com?
Well, the biggest reason to go either of
these directions has most to do with where your traffic will come from.
If you are planning on doing any marketing that will require a person to
recall your site name and enter it manually, then short and sweet is the
key. However, if your traffic will primarily come from search
engines, then capitalizing on an optimized name with your main search
term keywords actually in the URL may be the best choice. Put some
thought into this step of your site development. Although you can
always change domains, it can be a great deal of work to accomplish the
change and I recommend you try to get this step right the first time.
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Second, do you want .com, .net, .biz
or any of the other options for your suffix.?
One of the biggest factors to consider when
deciding which domain extension to use is that people generally prefer the .com
extension to all others. More often than not, when trying to
recall a web site address, an individual will try .com first. Of
course, if you use one of the less common extensions, you have more
options since more names are available as .net, .biz, .org and so on.
So in conclusion, it is obvious to see that
choosing your web site domain name is a critical step to spend some time
on when making your new site. You want to decide whether you will
rely on name recognition or search engine traffic for your site.
Then, find a registrar like the one linked on this page and get started.
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